Category: Influencer Marketing
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Influencer Marketing Glossary Part 7
SAG [Screen Actors Guild] If you’re part of the Screen Actors Guild, anyone who works with you will be obliged to pay additional fees to SAG-AFTRA. That mainly applies to big brands. SOW [Statement of Work] Statements of work, otherwise known as deliverables, clarify a brand’s expectations for brand collaborations with influencers. Syndication/Social Amplification Syndication…
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Influencer Marketing Glossary Part 6
Pre-roll or Mid-roll On platforms like YouTube, ads often play before your content starts. If a brand includes some video clips from your content and places it in the pre-video ad, that’s a pre-roll. If they do it with content that plays in the middle of your video, that’s a mid-roll ad. Print Print usage…
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Influencer Marketing Glossary Part 5
Nano Influencer Nano-influencers have the least followers, not even reaching 10,000. However, if they’ve got well-focused audiences with the perfect demographics and highlevels of engagement, that might be fine. Nano influencers can be especially valuable when a brand sells to a small niche. Native Post/Hard Post This is a two-part definition: “Native” means the content…
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Influencer Marketing Glossary Part 4
Key Messaging Key messaging describes the most critical points you want to make in your content. It helps you narrow your content’s focus to what a brand wants you to cover instead of leaving it too general to be helpful. KPI [Key Performance Indicator] Brands must decide which metrics best measure their success (or lack…
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Unlock Your Brand’s Potential: Craft an Effective Seeding Strategy for Influencer Marketing Success
Are you looking for ways to unlock your brand’s potential through influencer seeding? You’re not alone! In recent years, influencer marketing has become an increasingly popular way for companies to reach their target audiences. With the rise of social media, influencers have become valuable sources of information and opinion for consumers. This has made influencer…
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Influencer Marketing Glossary Part 3
Beginning as a social media influencer and content creator has lots of challenges. We’ve provided an Influencer Marketing Glossary in a series of posts to help ease the overwhelming terminology! Flat Lay Flat lays are a way of setting up photos. They’re when a creator lays products on a flat surface like a table or…
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Exploring the Differences between Content Creators and Social Media Influencers
The internet has become one of the most influential sources of information and entertainment in the world today. With the rise of social media and content creation platforms such as YouTube, Instagram, and TikTok, it has become possible for anyone to become a content creator or influencer. But what is the difference between the two?…
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Influencer Marketing Glossary Part 2
Beginning as a social media influencer and content creator has lots of challenges. We’ve provided an Influencer Marketing Glossary in a series of posts to help ease the overwhelming terminology! Dark Posts If you let a brand use your platform to include explicit ads instead of native posts, that’s a dark post. It’s dark because…
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Benefits of Influencer-Generated Content
Influencer marketing is a powerful way to reach your target audience and build your brand. With influencer-generated content, you can leverage the reach and influence of influencers to get your message out. In this blog post, we’ll discuss the benefits of influencer-generated content, influencer marketing statistics, and how to create an effective influencer marketing strategy.…
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Influencer Marketing Glossary Part 1
Beginning as a social media influencer and content creator has lots of challenges. We’ve provided an Influencer Marketing Glossary in a series of posts to help ease the overwhelming terminology! Activation When a brand chooses you as the ideal influencer for one of its collaborations, such as content creation or event attendance, that’s activation. Added…