Influencer Marketing Glossary Part 5

Nano Influencer

Nano-influencers have the least followers, not even reaching 10,000. However, if they’ve got well-focused audiences with the perfect demographics and high
levels of engagement, that might be fine. Nano influencers can be especially valuable when a brand sells to a small niche.

Native Post/Hard Post

This is a two-part definition: “Native” means the content goes on your feed, and “hard” means it’s permanent rather than vanishing at a certain point.

Net 30 [Net Terms]

Net 30 is a payment schedule that means a brand will pay you 30 days after you fulfill your content obligations.

OOH [Out of Home]

If you give a brand OOH rights, they can apply your content to formats outside the home—for example, billboards or public posters.

Overlay Text

Overlay text is part of an image or video so that your audience can read the text while viewing the visual content. It can help people follow along or get an immediate understanding of what an image is about.