Key Messaging
Key messaging describes the most critical points you want to make in your content. It helps you narrow your content’s focus to what a brand wants you to cover instead of leaving it too general to be helpful.
KPI [Key Performance Indicator]
Brands must decide which metrics best measure their success (or lack thereof). The metrics will be different depending on a brand’s goals. One brand might aim to get tons of views, but another might want the content to be high-quality enough to proudly share on their website or social media feed.
Lead Time
Lead time measures how long it will take you to put together the content they’re seeking. When can you finish the blog post, video, or other content you’ve agreed to create?
Media Kit
A media kit is a multidimensional summary of your persona, your content’s success, your audience demographics, the content you produce, your experience with other brands, and other relevant facts. It tells brands everything they need to know about why you’re an excellent option to work with. Media kits should be polished, well-designed, and easy to comprehend.
Mega, Mid-tier, and Micro-Influencer
These are the influencers among influencers. They’ve got over a million followers.
Mid-tier-influencer
Influencers at this level have somewhere from 50,000 to 500,000 followers.
Micro-influencer
With 10,000 to 50,000 followers, micro-influencers might sound less impressive. However, if the quality of their audience and engagement is good enough,
they can provide a lot of value to brands.